Best Online Marketplaces: The Definitive Guide to Selling Products in 2026

Finding the best online marketplaces can make a big difference in reaching your target audience and growing your online selling business. Online marketplaces give you an easy way to sell your products, reach an established customer base, and grow your brand.

This list of the best marketplaces to sell online will help you find the right ones for your niche, from vintage and handmade to art and home décor.

Best Online Marketplaces to Get More Sales

To help you navigate the world of online selling platforms, we researched the best online selling sites and listed each one’s pros, cons, fees, and more. Below, we explore tried-and-true platform giants like Amazon and Etsy and some more specialized, lesser-known sites like Chairish and Ruby Lane.

So, grab your coffee, sit back and jump into this post to read about the exciting options available for online sellers.

Amazon

Amazon Marketplace is a selling platform open to anyone who wants to sell products. Individuals, small businesses, and large corporations use Amazon Marketplace simply by creating a seller account and adhering to Amazon requirements and restrictions such as product safety regulations, intellectual property rights, and other guidelines.

Who Can Sell on Amazon?

Anyone can sell on Amazon. Solopreneurs, small businesses, and large corporations use the platform to sell products.

What Can You Sell on Amazon?

Almost anything! Prohibited products include prescription drugs, hazardous materials, and firearms.

Pros

Amazon is the largest selling platform in the world, with over 300 million active users. Sellers have international exposure on an easy-to-use platform that offers a variety of product fulfillment and advertising options.

Cons

Amazon applies several fees for selling on the platform, including referral fees, fulfillment fees, and storage fees (when using Fulfillment By Amazon). Sellers must follow strict guidelines and policies or risk losing their selling capability. When selling on Amazon, sellers relinquish control of their customer’s experience, which may decrease their branding and visibility potential.

Fees

Amazon fees include a selling plan, referral fees for each item sold, fulfillment fees, and other miscellaneous costs for optional programs such as advertising, storage, or premium account services.

• Referral fees for each item sold. The fee varies by category, typically 8%–15% of the item’s sale price.
• Variable closing fees apply to sellers who do not pay for a monthly subscription. The fee is based on the item category and price. The fee typically ranges from $0.45–$1.35 per item.
• Monthly subscription fees. The individual plan costs $0.99 per item sold, and the professional plan costs $39.99 monthly.
• Other miscellaneous fees include an optional fulfillment by Amazon service fee, refund administration fees, and removal fees. Amazon fees are variable and may change over time.

Best Option For…

Amazon is best for direct-to-customer, private label, factory, and resellers. Thish is also an easy way for bloggers and websites to establish affiliate links if you’re looking to make passive income.

Etsy

This might be obvious, but Etsy is one of the best marketplaces for sellers specializing in handmade, vintage, and unique items. It’s a top-selling platform that comes with worldwide name recognition, which is a huge plus for sellers. However, competition can be stiff.

Who Can Sell on Etsy?

Anyone can sell on Etsy — as long as it’s handmade, vintage, or a craft supply.

What Can You Sell on Etsy?

Anything listed for sale on Etsy must be handmade by the seller, vintage, or a type of craft supply. Etsy does have some restrictions about items sold on the platform, prohibiting the sale of anything illegal, violent, pornographic, internationally regulated, and other things.

Pros

Etsy provides sellers with a targeted audience seeking unique, handmade, and vintage items. The platform is easy to use, with low startup costs and built-in marketing to help sellers reach a broad audience.

Cons

Fees for listing and processing may eat into profits. Additionally, Etsy offers sellers limited customer information making it difficult for sellers to follow up and market to customers for repeat business.

Fees

Etsy has a long list of fees, including a listing fee (per item), transaction fee, shipping, gift wrapping fee, payment processing fee, currency conversion fees, and optional ad fees.

• Listing fee of $0.20 per item.
• A transaction fee of 6.5% of the total sale price, including shipping costs.
• Payment processing fees for U.S.-based sellers are 3% plus $0.25 of the total sale. Payment processing fees may vary depending on a seller’s processing service, regional applicable sales tax, and country.

Best Option For…

Etsy is best for anyone who sells handmade, vintage, craft, or digital items.

Bonanza

Bonanza is an online marketplace that allows individuals to list and sell various products, including fashion, electronics, home and garden, collectibles, and more. As a seller-focused platform, Bonanza has lower selling fees than other selling platforms and user-friendly features to help sellers manage inventory and process orders. A unique feature on the platform is a selling “booth” system allowing sellers to create a custom storefront to showcase their brand and products.

Who Can Sell on Bonanza?

Anyone can sell on Bonanza.

What Can You Sell on Bonanza?

Bonanza has a wide range of item categories and subcategories. Almost anything is sellable on the platform as long as you comply with the platform’s terms of use. Popular categories include men’s and women’s fashion, accessories, electronics, home and garden, jewelry, handbags, collectibles, and health and beauty.

Pros

Bonanza charges lower fees than many competitors, making them an affordable option for online sellers. A user-friendly interface helps sellers create customized storefronts, and integrated marketing tools help sellers showcase and promote their products and brand.

Cons

Bonanza has less name recognition and a smaller audience than other selling platforms like Amazon or eBay. Although the platform offers unique features like “booths,” it lacks some advanced features of other leading selling platforms.

Fees

Fees for selling on Bonanza are based on the Final Offer Value (FOV). The Final Offer Value is the final selling price of an item, including shipping, associated costs, and any applicable taxes or fees. No listing fees or other fees are associated with selling on Bonanza.

• Final Offer Value fee based on the sale amount, including shipping costs. Fees typically range from 3.5% of the total sale with a maximum $250 fee per item.
• Transaction fee of $0.25 per item if you don’t have a membership (which requires a booth, but booths are free).
• Optional membership fees that range from $25–$167 per month, which could be a better deal, depending on how much you sell.
• Payment processing fees apply when sellers use Bonanza’s payment processing service powered by PayPal. Fees typically range from 2.9% plus $0.30 per transaction.
• Advertising fees for optional advertising services. Fees vary based on the advertising options purchased.

Best Option For…

Bonanza is a good option for individual sellers who want low fees but are also satisfied with more limited traffic.

eBay

EBay is one of the best marketplaces due to its longevity and huge audience. Through this online selling site, you can list and sell items through online bidding or buy-it-now options. Individual sellers and businesses buy and sell various items in many categories, including fashion, electronics, collectibles, and more. The platform features many tools to help sellers manage their items, orders, and shipments.

Who Can Sell on eBay?

Anyone can sell on eBay. You can set up a personal or business eBay account. Personal accounts are best for casual selling, while business accounts are better for selling large quantities of products.

What Can You Sell on Ebay?

EBay sellers can list new or used items in many categories and subcategories. Popular items that sell on the platform include clothing, shoes, handbags, smartphones, cameras, furniture, home decor, and many other things. For example, eBay even offers a category for vehicles called eBay Motors.

Pros

EBay has a large customer base and offers a wide range of products. It is a user-friendly platform with a broad reach. The auction format and buy-it-now features allow sellers to attract buyers with competitive pricing.

Cons

Listing and selling fees charged per item may cut into profits. EBay is a competitive platform, and it may be challenging for sellers to stand out from other sellers in their categories. In addition, eBay has strict policies that sellers must follow, and sellers on eBay are vulnerable to buyers’ negative feedback.

Fees

EBay charges an insertion fee and a final value fee per item. The final value fee calculated for each item is based on the item price, handling fee, sales tax, cost of shipping, and miscellaneous applicable fees. In addition, eBay offers optional services for additional fees, such as optional listing upgrades.

• Insertion fee for listing items. First 250 listings free per month, then $0.35 per listing
• Final value fee based on the sale amount, including shipping costs. This final value fee for most categories is 13.25% of the sale price or less, plus an additional $0.30 per order.
• eBay store subscription fees for eBay storefronts (optional) range from $7.95–$349.95 per month, depending on the store level.
• Optional fees are applied for listing upgrades.

Best Option For…

Individual or business sellers focused on e-commerce for profit in categories like gadgets, electronics, clothing, accessories, and collectibles.

Facebook Marketplace & Facebook Shops

Facebook Marketplace is a feature accessible from within the Facebook social media platform. It is an online buying and selling platform for goods and services, allowing sellers to list items for local sale or nationwide shipping with descriptions, prices, and pictures. Sellers must have a personal Facebook account to use Facebook Marketplace. Facebook Marketplace is a peer-to-peer marketplace where e-commerce sellers can sell products.

Facebook Shops is another feature within the Facebook social media platform designed for businesses to set up online shops or storefronts on Facebook. The storefront can showcase products and allow customers to purchase directly through Facebook. A business must also have a Facebook Business Page to set up a Facebook Shop. Facebook Shops is a business-to-customer marketplace.

Who Can Sell on Facebook Marketplace?

Anyone aged 18 and over with a personal Facebook account can sell items on Facebook Marketplace as long as they abide by Marketplace guidelines. Although Facebook Marketplace is designed for peer-to-peer selling, businesses may promote goods and services through this feature.

Who Can Sell on Facebook Shops?

Businesses that hold a Facebook Business Page can set up a Facebook Shop if they are located in their supported country, sell a physical product, have a valid tax ID number, and comply with Facebook’s merchant agreement and commerce policies. Facebook Shop merchants must also have a bank account to receive payments and a valid email address and phone number publicly available for customers.

What Can You Sell on Facebook Marketplace?

Sellers on Facebook Marketplace can sell various items, including clothing, electronics, toys, home decor, furniture, event tickets and services, automobiles, and more. Prices are set by the seller and may be negotiable if the seller prefers.

What Can You Sell on Facebook Shops?

Sellers on Facebook Shops can also sell a wide variety of items as listed on Facebook Marketplace; however, Facebook Shops allows sellers to offer more options for shipping and returns. Facebook Shops is designed for businesses. Facebook Marketplace is intended for peer-to-peer selling but allows business page owners to post and promote products and services.

Pros

Through Facebook Marketplace or Facebook Shops, sellers have access to a large user base. Facebook is a user-friendly platform that allows sellers to connect with local and nationwide customers for personal engagement through comments, messages, and reviews. Facebook also provides simple and effective advertising tools.

Cons

The algorithm constantly changes and may limit the visibility of sellers’ posts or listings. Facebook has limited payment options, and compared to other selling platforms, Facebook offers limited customization features and functionality for sellers. In addition, the platform has a high potential for scams and fraud, which may be a challenge for buyers and sellers.

Fees

No fees are associated with selling on Facebook Marketplace as an individual seller. However, Facebook Business page owners that choose to use Facebook Commerce for payments will pay 5% per shipment, or a flat fee of $0.40 for shipments of $8.00 or less.

Best Option For…

This is a great e-commerce selling option for anyone looking to reach local customers and anyone who is okay accepting lower than their asking price.

Walmart Marketplace

Walmart Marketplace is one of the best online marketplaces because you have the possibility to reach millions of potential customers. . The platform offers a broad range of products from various categories, including electronics, clothing, home goods, health and beauty, and much more.

Who Can Sell on Walmart Marketplace?

Walmart Marketplace is open to anyone looking to sell quality products to a broad audience of buyers.

What Can You Sell on Walmart Marketplace?

Walmart Marketplace offers sellers the chance to sell various products from different categories, including electronics, clothing, home goods, health and beauty, and much more.

Pros

Walmart Marketplace offers sellers an opportunity to reach millions of potential customers. The platform is easy to use and provides built-in marketing tools to help sellers promote their products to a broad audience. Walmart Marketplace also offers sellers access to valuable customer data that can help them follow up and market to customers for repeat business. There are no listing fees, but you will be charged a referral fee for each item sold.

Cons

Referral fees can take a hefty chunk of your profits. Additionally, the competition among sellers can be fierce, making it challenging to stand out and attract buyers.

Fees

Walmart Marketplace charges a referral fee per item sold, but it ranges from 6%–15% depending on the product category.

Best option for…

Walmart Marketplace is a great option for many different categories, but especially for those who sell health and wellness, fashion, household items, or pet products.

AliExpress

AliExpress is a global online marketplace that offers buyers a wide range of products from sellers all around the world. AliExpress offers a broad range of products, including electronics, fashion, home goods, and much more.

Who Can Sell on AliExpress?

AliExpress is open to anyone who wants to sell quality products to a global audience.

What Can You Sell on AliExpress?

AliExpress offers sellers a chance to sell a broad range of products, including electronics, fashion, home goods, and much more. However, you can’t sell the following items: food products, beverages, media (books, CDs, DVDs, vinyl, and similar), illegal or illegally traded products, and any products that are prohibited by the AliExpress policy.

Pros

AliExpress provides sellers with a global audience. The platform is easy to use and provides built-in marketing tools to help sellers find success. AliExpress also offers sellers access to valuable customer insights and analytics that can help them follow up and market to customers for repeat business.

Cons

Fees can quickly rack up, and it can be hard to break through the competition to get your products seen. You’ll also need a VAT number, company operating license, and ID number of your company legal representative in order to sell on this marketplace.

Fees

AliExpress charges a commission based on the product category. You’ll pay anywhere from 5%–8%, depending on what you sell.

Best Option For…

The following sellers do well on AliExpress: drop shippers, electronics, small household appliances, fashion, jewelry, and accessories.

OfferUp

OfferUp is one of the best online marketplaces that allows buyers and sellers to trade locally. The platform provides a way for sellers to showcase their products to a local audience, making it easy for buyers to pick up their purchases. OfferUp offers a broad range of products, including electronics, fashion, home goods, plants, fashion, and much more.

Who Can Sell on OfferUp?

OfferUp is open to anyone who wants to sell quality products to a local audience.

What Can You Sell on OfferUp?

OfferUp offers sellers a chance to sell a broad range of products, including electronics, fashion, home goods, plants, outdoor items, pet accessories, and much more.

Pros

OfferUp makes it fast and easy to sell your products to local customers. You can quickly upload photos of your products, set a price, and answer customer questions — all from their app.

Cons

While there is no fee to sell on OfferUp for local selling, customers often look for rock-bottom prices on this app and may offer you less than your listing price in attempt to get a deal.

Fees

There are no fees to sell on this site — but you can pay more for paid ads to help get your products in front of more buyers.

Best Option For…

OfferUp is best for online sellers who are looking to sell items locally and are willing to meet buyers in person to complete transactions. It’s ideal for sellers who deal in items that are typically sold secondhand, such as clothing, furniture, and electronics. Finally, OfferUp is a good fit for sellers who prioritize convenience and speed, as the platform offers features like in-app messaging and location-based search that can help sellers connect with buyers quickly and easily.

Poshmark

Poshmark is an online fashion marketplace that allows buyers and sellers to trade fashion items, including clothing, shoes, accessories, and much more. The platform provides a way for sellers to showcase their fashion items to a targeted audience, making it easy for buyers to find unique fashion items.

Who Can Sell on Poshmark?

Poshmark is open to anyone who wants to sell quality fashion items.

What Can You Sell on Poshmark?

Poshmark allows sellers to sell a broad range of fashion items, including clothing, shoes, accessories, and much more. You can also sell home decor, pet items, beauty, wellness, and electronics.

Pros

One of the main benefits of using Poshmark for online sellers is the built-in audience of millions of users, making it easier for sellers to find potential buyers for their products. Additionally, Poshmark offers a simple and streamlined selling process with features like easy listing, instant payment processing, and free shipping labels, which can save time and effort for sellers compared to other e-commerce platforms.

Cons

One challenge is the high competition among sellers, which can make it difficult to stand out and attract buyers. Additionally, Poshmark takes a relatively high commission fee on sales, which can deeply cut into profits for sellers. Finally, Poshmark’s strict policies on returns and refunds can sometimes be frustrating for sellers, who may feel they have limited control over the process.

Fees

Poshmark’s fees are as follows: For sales under $15, they take a commission of $2.95. For any sales of $15 or more, you keep 80%, and Poshmark takes 20%.

Best Option For…

Poshmark is best for online sellers specializing in fashion and apparel, as this is the platform’s main focus. Additionally, Poshmark is ideal for sellers willing to put in the effort to create engaging listings, build a strong brand presence, and actively engage with buyers to build a loyal customer base.

Ruby Lane

Ruby Lane is one of the best online marketplaces for vintage and antique items. The platform allows buyers and sellers to trade unique, high-quality vintage and antique items, including jewelry, furniture, art, and much more. Ruby Lane is a niche platform for vintage and antique items that offers sellers an excellent chance to showcase their items to a targeted audience.

Who Can Sell on Ruby Lane?

Ruby Lane is open to anyone who wants to sell quality vintage and antique items.

What Can You Sell on Ruby Lane?

Ruby Lane lets you sell vintage and antique items, including jewelry, furniture, art, and much more.

Pros

With a strong emphasis on quality and authenticity, Ruby Lane provides a trusted platform for buyers and sellers alike. It offers features like personalized storefronts and marketing support to help sellers showcase their products and reach a targeted audience.

Cons

One challenge is the relatively small user base compared to larger e-commerce platforms, which can limit the reach of sellers and make it harder to attract buyers.

Ruby Lane charges a monthly fee and commission on sales, which can be higher than other e-commerce platforms, and may be a barrier for some sellers. Finally, Ruby Lane’s strict policies on product quality and authenticity can sometimes be challenging for sellers to navigate, especially for those who are new to the antique and vintage markets.

Fees

Ruby Lane charges a $25 monthly maintenance fee unless you add at least 15 items per month. They also charge a 9.9% fee based on your order total, but it caps at $250.

Best Option For…

Ruby Lane is best for online sellers specializing in vintage and antique goods, as the platform strongly emphasizes quality, authenticity, and unique products. Additionally, Ruby Lane is ideal for sellers who prioritize personalized branding and marketing. The platform offers customizable storefronts and marketing support to help sellers showcase their products and reach a targeted audience.

Chairish

Chairish is an online marketplace specializing in high-end vintage and pre-owned furniture and decor. The platform lets buyers and sellers trade unique and high-quality furniture and decor items, including sofas, tables, lighting, and much more. Chairish is the perfect platform for vintage and pre-owned furniture and decor that offers sellers an excellent chance to showcase their items to a targeted audience.

Who Can Sell on Chairish?

Chairish is open to anyone who wants to sell quality vintage and pre-owned furniture and decor items.

What Can You Sell on Chairish?

You can sell vintage and pre-owned furniture and decor items, including sofas, tables, lighting, and much more.

Pros

One of the main benefits of using Chairish for online sellers is the platform’s large and dedicated niche customer base, which can help sellers reach a broader audience and find potential buyers more easily. Additionally, Chairish offers a streamlined selling process with features like white-glove delivery service and professional photography, which can help sellers showcase their products in the best possible light and ensure a smooth transaction process for buyers.

Cons

One challenge is the platform’s high commission fees, which can range from 20% to 30% of the sale price, depending on the seller’s subscription level. This can significantly reduce the seller’s profit margin, especially for high-priced items.

Chairish’s strict policies on product quality and authenticity can be challenging for sellers to navigate, and the platform may require sellers to provide detailed information and documentation to prove the authenticity and condition of their products. Finally, Chairish’s focus on high-end and unique items means that it may not be the best fit for sellers who deal in more mainstream or low-priced home decor and furniture.

Fees

Chairish’s fees depend on your selling plan. If you have fewer than 10 listings, you’ll be on the consignor plan, which has a 40% commission. For higher levels, you will pay a commission on a sliding scale:

• Amounts less than or equal to $2,500: 20% Commission
• Amounts between $2,501 and $25,000: 12% Commission
• Amounts greater than $25,000: 3% Commission

Best Option For…

Chairish is best for online sellers who specialize in high-end, vintage, and unique home decor and furniture, as the platform has a dedicated customer base that is interested in these niche markets. It’s ideal for sellers who value high-quality presentation and customer service.

Finally, Chairish is a good fit for sellers who are willing to pay a higher commission fee in exchange for access to a targeted and high-end customer base.

Swappa

Swappa is an online marketplace for buying and selling used tech devices. The specialized platform allows people to sell pre-owned devices, including smartphones, laptops, gaming consoles, and much more.

Who Can Sell on Swappa?

Swappa is open to anyone who wants to sell quality pre-owned tech devices.

What Can You Sell on Swappa?

Swappa offers sellers a chance to sell a broad range of pre-owned tech devices, including smartphones, laptops, gaming consoles, and much more.

Pros

One of the main benefits of using Swappa for online sellers is the platform’s focus on transparency and trust, with strict policies around device condition and seller accountability that help build trust between buyers and sellers.

Swappa offers a streamlined and secure selling process, with features like instant payments and pre-paid shipping labels that make it easy for sellers to complete transactions and get paid quickly.

Finally, Swappa’s relatively low commission fee means that sellers can keep more of their profits compared to other e-commerce platforms.

Cons

One challenge is the relatively limited audience compared to larger e-commerce platforms, which can limit the reach of sellers and make it harder to attract buyers. Additionally, Swappa’s focus on transparency and accountability means that sellers need to provide detailed information and documentation about the condition of their devices, which can be time-consuming and may require specialized knowledge.

Finally, Swappa’s policies around device condition and seller accountability can sometimes be frustrating for sellers who feel that they have been unfairly penalized. There may be limited recourse in disputes or disagreements.

Fees

You’ll pay 3% of the asking price per item.

Best Option For…

Swappa is best for online sellers selling used mobile phones, tablets, laptops, and other tech devices, as the platform strongly focuses on trust and transparency in these niche markets.

Additionally, Swappa is ideal for sellers who value a streamlined and secure selling process, as the platform offers features like instant payments and pre-paid shipping labels that can save time and effort for sellers.

It’s a good fit for sellers who prioritize maximizing their profits, as the platform’s relatively low commission fee means that sellers can keep more of their earnings compared to other e-commerce platforms.

Wrapping Up

Phew — we hope these online marketplaces help you find the ideal spots to sell your wares. Whether you’re looking to sell fashion items on Poshmark, vintage furniture on Chairish, or tech devices on Swappa, there’s an online marketplace for you. Each platform has its pros and cons, so be sure to weigh them carefully before diving in.

In fact, why not try a few to maximize your revenue? Ultimately, the best online marketplaces for you will depend on your unique business needs, products, and target audience.

So go forth and conquer, online sellers! And remember, the best online selling sites are the ones that work best for you.