

Social media has revolutionized the way we interact, communicate, and sell products and services. With over 4.6 billion active users on various social media platforms, it has become an indispensable tool to help you reach your target audience, increase brand visibility, and drive sales. But from graphic creation to scheduling posts, how does one manage it all? Enter: social media tools.
Whether you’re a small online seller or run a large e-commerce store, social media is the perfect platform to showcase your products, build a strong customer base, and grow your business.
In this blog post, we’ll take a look at the best social media tools for online sellers, and provide a quick rundown of each tool’s best features.
Whether you need social media management tools, graphic creation, an animated video tool, a social analytics provider, free stock photos, content creation tools, AI tools, or anything else — this definitive list will help you meet your social media goals, make managing your channels easier, and boost engagement.
From budget-friendly tools to “money is no object” tools, we’ve got you covered — so let’s get started!

Hootsuite is a powerful social media management tool that allows online sellers to manage all their social media accounts from one place. With Hootsuite, you can schedule posts, track your brand’s mentions, measure your social media success, and collaborate with your team in real-time.
Starts at $99 per month and includes unlimited posts and post scheduling for one user and up to 10 social media accounts.
Canva is a graphic design tool that makes it easy for online sellers to create professional-looking graphics, social media posts, and presentations. With Canva, you can choose from a wide range of templates, designs, and elements to create visually appealing and engaging content that will help you stand out on social media.
Canva is free to use, which makes it an amazing source for all of your social media graphic needs. If you want access to the premium content, more templates, and a background remover, it’ll cost you $199.99 per year for Canva Pro.
Buffer is a social media scheduling tool that helps online sellers to manage and publish their content on various social media platforms. With Buffer, you can schedule posts in advance, customize your posting schedule for each platform, and analyze your social media performance.
Buffer is free to use and includes basic publishing social media tools and landing page builder. If you want analytics tools, reporting features, and engagement tools, they have an essentials plan that starts at $5 per month, per channel.
Sprout Social is a social media management tool that helps e-commerce business owners grow their brand on social media. With Sprout Social, you can schedule and publish content, monitor your brand’s mentions, and analyze your social media performance.
Sprout Social’s pricing starts at $249 per month and includes five social profiles, a social content calendar, review management, and more.

Later is a visual marketing platform for online sellers that makes it easy to plan, schedule, and publish content on Instagram. With Later, you can schedule and publish posts, organize your content, and analyze your performance.
Later’s pricing starts at $18 per month for 30 posts per social media profile, limited analytics, and collaboration tools.
AgoraPulse is a comprehensive social media management tool that helps e-commerce businesses manage posts and analyze performance. With AgoraPulse, you can monitor your brand mentions, respond to customer inquiries, and run social media campaigns from one place.
AgoraPulses’s pricing starts at $49 per user, per month and includes post scheduling, unlimited posts, draft posts, a publishing calendar, and much more.
Planoly is a social media scheduling and planning tool designed specifically for Instagram. With Planoly, you can schedule posts, plan your content, and track your performance.
Planoly’s pricing starts at $11.25 per month, making this one of the more budget-friendly social media tools you can use. It includes one social set, 60 uploads per account, and one user.
TweetDeck is a Twitter management tool that helps e-commerce businesses to manage their Twitter presence, schedule tweets, and track their performance. With TweetDeck, you can monitor brand mentions, respond to customer inquiries, and run Twitter campaigns from one place.
TweetDeck is free to use — unless Elon decides to change that at some point.
Crowdfire is a social media management tool that helps online sellers manage their social media presence, schedule posts, and track their performance. With Crowdfire, you can monitor brand mentions, respond to customer inquiries, and run social media campaigns from one place.
Crowdfire offers a free plan with limited features and a “plus” plan for solopreneurs and small business owners that starts at $7.48 per month. It includes five linked accounts and 100 scheduled posts per account.

Upfluence is a comprehensive influencer marketing platform that helps brands find and collaborate with influencers on various social media platforms. With Upfluence, you can search for influencers based on your target audience, see their performance metrics, and manage your collaborations from one place.
Upfluence does not publicly list their pricing, which means it’s probably not the most budget-friendly marketing idea on this list. However, working with influencers can pay off in the form of new followers and more sales, so it can definitely be worth it.
SocialBee is a social media management tool that helps e-commerce businesses streamline social media management. With SocialBee, you can monitor brand mentions, respond to customer inquiries, and run social media campaigns from one place.
SocialBee has a “bootstrap” plan that will set you back $19 per month for five social accounts, one user, and one workspace. They have multiple plans for a bit more, depending on your needs.
OpenAI is an advanced artificial intelligence platform designed to help people create content in a quick and effortless manner. For social media content creation, OpenAI uses cutting-edge NLP and machine learning algorithms to generate text, captions, and other forms of content so you don’t have to.
OpenAI is free to use but often has downtime or can be laggy/buggy. You can pay $20 per month for ChatGPT Plus, which promises no downtime, even during peak usage hours. As far as AI social media tools go, this one is pretty darn useful.
BuzzSumo is a content analysis tool that helps e-commerce businesses find the most popular content in their niche and monitor their brand mentions on social media. With BuzzSumo, you can find trending topics, see what content is resonating with your target audience, and monitor your brand mentions to see what people are saying about you.
BuzzSumo has a free plan that includes a content idea generator, backlinks, domain reports, and content analysis reports. If you want to access their YouTube and Facebook analyzers, that plan starts at $99 per month.
Loomly is a social media management tool that lets you monitor brand mentions, respond to customer inquiries, and run social media campaigns from one place.
Loomly starts at $26 per month and includes sponsored posts, hashtag suggestions, Twitter threads, and much more.

PicMonkey is an online photo editing tool that allows you to create visually appealing graphics and images for your social media campaigns — even if you don’t have graphic-creation skills. With PicMonkey, you can access a variety of templates, designs, and tools to enhance your photos and make them stand out on social media.
PicMonkey’s pricing starts at $72 annually and gives you access to their photo resizing tool, templates, fonts, and more.
Sendible is a social media management platform that allows e-commerce business owners to manage their social media presence from one place. With Sendible, you can schedule and publish posts, monitor brand mentions, respond to customer inquiries, and track your social media performance.
Sendible’s pricing starts at $29 per month and includes unlimited schedule and content planning ideas.
CopySmith is a creative writing tool that helps business owners create high-quality and effective social media content. It’s designed to simplify the writing process by providing AI-powered suggestions and guidance on tone, language, and messaging.
CopySmith’s pricing starts at $19 per month for 20,000 words, and is a good place to start if you want to try creating AI content. Keep in mind that you will need to edit AI content to ensure it reads smoothly and is accurate.
Keyhole is a real-time social media monitoring tool that allows e-commerce business owners to track the performance of their social media campaigns. With Keyhole, you can track keywords, hashtags, and mentions, and see how your content is resonating with your target audience in real-time.
Keyhole offers a variety of plans starting at $39–$79 per month, depending on your needs.
SocialPilot is a social media management tool that allows e-commerce business owners to easily manage their social media presence. With SocialPilot, you can schedule and publish posts, monitor brand mentions, respond to customer inquiries, and track your social media performance.
Social Pilot’s pricing starts at $25.50 per month for 10 social media accounts.

Klear is an influencer marketing platform that allows you to find and collaborate with influencers on various social media platforms. With Klear, you can search for influencers based on your target audience, view their performance metrics, and manage your collaborations from one place.
Klear is another one of the social media tools for influencer marketing that doesn’t publicly list pricing. You’ll need to contact the company directly for a quote.
Tailwind is a visual marketing tool that allows businesses to manage their Pinterest and Instagram accounts in one place. With Tailwind, you can schedule and publish posts, track your performance, and analyze your results to optimize your strategy.
Tailwind offers a free account that includes one Pinterest, Facebook, and Instagram account. The next step up is $12.99 per month.
MeetEdgar is a social media management tool that allows businesses to schedule and publish posts on multiple platforms. With MeetEdgar, you can create a library of content and use it to fill your posting schedule, saving time and increasing efficiency.
MeetEdgar’s annual plan starts at $24.91 per month and includes five social accounts and unlimited scheduled posts.
Zoho is a comprehensive business management platform that includes a social media management tool. With Zoho, you can manage your social media presence, schedule and publish posts, and track your performance, all in one place.
Zoho’s pricing starts at $10 per month for nine channels.
eClincher is a social media management tool that enables you to schedule and publish posts, monitor brand mentions, respond to customer inquiries, and track your social media performance.
eClincher’s pricing starts at $65 per month and includes a content and visual calendar, suggested content, engagement and listening tools, and much more. This is definitely one of the most comprehensive social media tools for small business owners.

CoSchedule is a marketing management tool that includes a social media management feature. With CoSchedule, you can schedule and publish posts, track your performance, and analyze your results, all in one place.
Coschedule has a free plan, which includes social media publishing for up to two accounts.
Brandwatch is a social listening and analytics platform that allows businesses to monitor and analyze their social media presence. With Brandwatch, you can track brand mentions, monitor competitors, and gain insights into customer sentiment, all in one place.
Brandwatch doesn’t list pricing for their full suite of tools publicly, so you will need to contact them for a quote. If you want to access their content scheduling tool only, it’ll cost you $108 per month.
BrandMentions is a brand monitoring and reputation management tool that allows businesses to track their online reputation and monitor brand mentions across multiple platforms. With BrandMentions, you can track keywords, mentions, and backlinks, and respond to customer inquiries in real-time.
BrandMentions’ pricing starts at $99 per month for 10,000 historical mentions.
IFTTT is a platform that allows businesses to automate their social media tasks. With IFTTT, you can create “recipes” that automate tasks such as scheduling posts, responding to customer inquiries, and tracking your performance.
IFTTT is free for limited access.
Napoleon Cat is a social media management and analytics platform that allows businesses to manage their social media presence in one convenient spot. With Napoleon Cat, you can schedule and publish posts, respond to customer inquiries, and track your performance, all in one place.
Napoleon Cat’s pricing starts at $25.82 per month and comes with a content publisher and comment management tool.

Preview is a visual marketing tool that allows businesses to manage their Instagram account. With Preview, you can schedule and publish posts, plan your content, and analyze your results, all in one place.
Preview offers a free plan that includes unlimited posts and a Reels and TikTok planner. If you’re looking for social media tools that can help you build your presence on Instagram and TikTok, this one is a great choice.
Oktopost is a B2B social media management platform that allows businesses to manage their social media presence and measure their results. With Oktopost, you can schedule and publish posts, respond to customer inquiries, and track your performance, all in one place.
Oktopost’s pricing isn’t listed online, but you can book a demo to learn more at their site.
Pallyy is a social media management tool that allows small businesses to schedule and publish content, collaborate with team members, and track their performance all in one place. With Pallyy, you can create a content calendar, schedule posts, and collaborate with team members, all in one place.
Pallyy is free for up to 15 posts per month. Past that, plans start at $15 per month, making Pallyy one of the more budget-friendly social media tools for online sellers.
Promo Republic is a social media management tool that offers businesses a library of pre-designed templates and content to help them create and publish engaging social media posts. With Promo Republic, you can access a library of templates and content, customize your posts, and schedule them for publication, all in one place.
Promo Republic’s pricing starts at $49 per month and includes 10 social media accounts, post boosting, analytics, and more.
Animoto is a video creation tool that allows businesses to create engaging video content for their social media channels. With Animoto, you can access a library of templates and tools, customize your videos, and publish them directly to your social media channels.
Animoto is free for unlimited video creation but they will have the company’s branding on them. For unbranded videos, you’ll need to pony up $9 per month.

Burst by Shopify is a stock photo library that offers businesses access to a library of high-quality images for their social media and marketing campaigns. With Burst, you can search for and download the perfect images for your brand and message, all in one place.
Burst is free for unlimited stock photos but their selection is limited.
Unsplash is a free stock photo library that offers businesses access to a library of high-quality images for their social media and marketing campaigns. With Unsplash, you can search for and download the perfect images for your brand and message, all for free.
Unsplash is free but has a limited stock photo selection. While it used to be better, you can still find some good images to use on your social accounts for free. However, you can also now upgrade to Unsplash+ for $7 per month for access to more images.
Powtoon is an animated video creation tool that allows businesses to create engaging video content for their social media channels. With Powtoon, you can access a library of templates and tools, customize your videos, and publish them directly to your social media channels.
Powtoon’s “Lite” plan starts at $15 per month. If you like to use animated content, this could be one of the more budget-friendly social media tools to try.
Canva Animations is an easy-to-use graphic design tool that allows you to create animated graphics for social media. With a variety of templates and design elements to choose from or the option to create custom designs, Canva Animations includes features such as image and video editing, animation, and music integration to bring your creative ideas to life.
If you want access to Canva Animations, you’ll just need to pay for a Canva Pro membership, which is $119.99 per user, per year. You’ll also get access to all of Canva’s other social media tools as well, including their graphic creation tools and templates.
QuillBot is an AI-powered writing assistant that helps generate written content based on a set of parameters, such as captions for social media. It allows for writing style and tone customization, offers suggestions for grammatical and spelling errors, and integrates with social media platforms for easy publishing. QuillBot helps users save time and reduce stress by automating the writing process and providing text correction capabilities.
QuillBot is free to use, and there’s a handy Chrome plugin you can use too.

Jasper is an AI-powered content creation tool that uses NLP and machine learning algorithms to help you create more relevant and engaging content. Jasper can generate captions, hashtags, and other written content, freeing up time and resources for content creators to focus on other aspects of their work. By using Jasper, content creators can improve the efficiency and effectiveness of their content creation process and reach their audience more effectively on social media.
Jasper is one of the more expensive social media tools on the list at $99 per month for 100,000 words, but there’s no downtime like you’ll get with OpenAi’s free ChatGPT tool, and the content quality is unsettlingly good. There’s also a less-expensive plan at $59 per month for 50,000 words.
Phew! If you’ve made it this far, you’re definitely serious about elevating your social media game — and for good reason. When you invest in building a strong social media presence, you boost the trustworthiness and credibility of your business and help promote your online store. But it also helps you build brand loyalty and lets you interact directly with your business’s biggest fans.
From new marketing opportunities to more sales, these social media tools will help you make the most of your accounts, whether you’re on Instagram, TikTok, YouTube, Facebook, Twitter, Snapchat, Pinterest — or all of these and more!
Continually adding new apps and tools to your content marketing toolbox will help you ramp up your productivity and streamline your day. Plus, it ensures your content, graphics, captions, and video skills continue to improve too. So, try something new today and see if it helps save you time, create a more professional presence, and boost sales.
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