

Artificial intelligence (AI) isn’t the ‘sky is falling situation’ people are making it out to be — at least not yet, anyway. In fact, if you’ve been following the news, you already know that, while AI can be an incredibly helpful tool, it’s nowhere near ready to replace writers, editors, strategists, or content marketers.
And anyone who is solely using AI for content creation will realize quickly that it can often be filled with errors, strange word choices, clunky sentence construction, and wild inaccuracies.
That being said — AI can be used to speed up your day-to-day tasks when you use it to enhance your skill set rather than as a way to offload work. We reviewed the 11 best AI writing tools below that will give small business owners an edge. Most are free or low-cost to keep things budget-friendly too.
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AI writing tools can help small business owners save time and effort when creating content for their marketing campaigns. From blog post outlines to social media captions, take a look at the best AI writing tools below that’ll help streamline your day. Thanks, robots!
Grammarly is an AI writing tool that helps small business owners write error-free content. This tool uses natural language processing (NLP) algorithms to detect and correct grammar, punctuation, and spelling errors. Grammarly can also help you enhance your writing style by providing suggestions on word choice, tone, and sentence structure.
This tool is available as a browser extension, desktop application, or mobile app, making it easy for small business owners to use it wherever they are. Grammarly also checks for plagiarism, points out long, hard-to-read sentences, and helps you catch typos before they go live. As one of the OG AI writing tools before AI writing tools were cool, it’s pretty much a must for all small business owners.
Cost: Free for basic writing suggestions; $12 per month for more features
Copyscape is an AI writing tool that helps small business owners check their content for plagiarism and scan the internet for duplicate content. This tool scans your content and compares it to a database of over 60 billion web pages to identify any instances of duplication. Copyscape can help you ensure that your content is unique and free from plagiarism, which is crucial for maintaining your website’s search engine rankings and credibility.
Cost: Free
Zyro helps small business owners create high-quality content with ease. This tool uses machine learning algorithms to generate unique content based on prompts, such as your brand’s voice, industry, and audience preferences. Zyro AI Writer can help you save time, and effort when creating blog posts, web copy, product descriptions, and other types of content. As with all of the best AI writing tools, they can generate content that is pretty great but you do need to fine-tune it before publishing.
Cost: Free
QuillBot lets you rephrase content to improve readability, summarize text, and even conducts research for you. This tool uses NLP algorithms to analyze your text and suggest alternative phrasing to enhance its clarity and tone. QuillBot can also help you generate synonyms for words or phrases to avoid repetition and improve your content’s flow.
Cost: Free, depending on usage; $8.33 per month for more features and unlimited usage
This is one of the best AI writing tools you’ve undoubtedly heard about already. Based on your prompts, ChatGPT will generate whatever you ask — from an outline for a blog post to witty social media captions. You can ask ChatGPT questions, provide it with prompts, or ask it to complete sentences, and it will generate a response. Small business owners can use ChatGPT to generate ideas for blog posts, social media posts, or product descriptions.
It can also help you improve your writing style by providing suggestions on sentence structure, tone, and vocabulary. While what it provides is often pretty great, it can be really repetitive and doesn’t always read as well as it should, so don’t forget to edit!
Cost: Free, but you can pay $20 per month for ChatGPT Plus, which promises no downtime.
While this is one of the pricier tools on our list, if you want a high-quality AI assistant, this is it. Jasper‘s content is eerily good and needs less editing than some of the others. However, it does still require editing and fact-checking, so it can’t replace these tasks fully.
Whether you want funny social media captions, concise bullet points, summarized text, a fully generated blog post, product descriptions, web copy, a creative story, or literally anything else, Jasper can create it for you in a flash.
Cost: $59 per month for 50,000 words; $99 per month for 100,000 words. There’s a Jasper free trial where you get 10,000 words so you can try it out for yourself without risk.
If you’re trying to boost your SEO rankings with high-quality content, SurferSEO is one of the best AI writing tools to have in your arsenal. The content editor tool lets you optimize your content for search engines by improving its structure, length, and keyword density. It analyzes the top-performing content for your target keyword and provides suggestions to help you beat your competitors, from the best headlines to use to terms you should use more or less. It’s user-friendly and effective.
You can also collaborate with freelance writers by creating briefs for them that they then optimize in Surfer. SurferSEO also has a keyword research and audit tool as well as an outline generator.
Cost: $49 per month for 120 articles per year.
This is another one of the pricier AI writing tools on our list, but it’s also pretty robust. You can use StoryChief to optimize content for higher SEO rankings, create full blog posts, website copy, product titles, descriptions, and social media content, schedule posts in a content calendar, track analytics, and much more.
If you publish a lot of content across channels, a tool like this could make sense for you. However, if you don’t publish at scale, you could use one of the free or lower-cost tools on this list instead.
Cost: $220 per month
Rytr is one of the best AI writing tools that uses GPT-3 technology to generate some pretty legit content. You can provide Rytr with a topic, and it will generate a complete article or blog post based on your prompts. Rytr can also help you refine your existing content by providing suggestions on word choice, sentence structure, and tone. Use this tool to create Facebook ads, landing page copy, email marketing content, story plots, Instagram Story content, SEO titles, YouTube descriptions, taglines, and headlines — you name it!
Cost: Free for 10k characters per month; $9 for 100k characters per month
You can use Frase as an all-in-one AI content creation tool, as it allows you to generate outlines and briefs, optimize content for search engines, create AI content, improve existing content, and identify new content opportunities. This tool uses machine learning algorithms to analyze your content and provide suggestions on how to improve its structure, length, and keyword density.
Cost: $14.99 for four articles per month; $44.99 for 30 articles per month
You might have heard Copy.ai named as one of the best Ai writing tools for small business owners before due to its free email subject line generator, Instagram caption generator, and business name generator. It’s a great one to have in your toolbox when you experience writer’s block or just need some creative inspiration.
With Copy.ai, you can generate blog posts, articles, paid ad copy, web copy, e-commerce copy, and much more without spending hours brainstorming and writing. Overall, it can help you save time and effort while producing engaging and effective content. Combine this with social media tools that let you schedule content and you’ll be unstoppable.
Cost: Free for 2k words per month; $36 per month for unlimited words

Don’t fear AI — use it to your advantage by letting it help you craft faster outlines, briefs, and content. While artificial intelligence can alert you to plagiarism, eliminate writer’s block, help you brainstorm, and generate some pretty good content, it still needs a human eye.
If you use any of these tools to generate content, you’ll need to add in voice and tone (which AI does not do well), check for inaccuracies, remove repetition, swap out unnatural word choices, and fix odd sentence structure. Yes, even the best AI writing tools still need human intervention. While they will help you speed up your tasks, they’re not a replacement.
See? There’s nothing to worry about for now. So, ignore this talk about overlords — think of it as humans and robots working together to create better content for the world. And if anything, if you’re nice to the robots now, perhaps they will spare you if when they do take over in the future.
1 Comment
Jasper is an amazing tool. Been using it for a little over 6 months, now.